Are you looking for ways to drive more traffic to your business website? If yes, all you would need to follow are some SEO techniques that will help you drive consistent traffic without much hassle. One needs to work smart and learn about simple tips that make a major difference. To learn about the same, you can even attend London SEO conferences where you get to learn a lot of SEO and an effective way to implement the same.
Google and other search engines need to easily find out what exactly your website is all about. To achieve that you need to code the website content in a proper way so that search engines would read the same and index it. You will have to use HTML as Google cannot read the text that is used in flash or images.
You as a site owner also have to make sure that the keywords that you are using will appear in the title tags. Remember not to stuff any keywords but instead use informative content so that your visitors tend to come back for more.
You also need to make sure that the keywords you are using do appear in the content and the headings. Important words and phrases can be used in bold or italic fonts. You also need to focus on using good quality content and if you are not a writer yourself, you can as well hire a writer who can do the task for you. When you are writing content having the focus on your reader and not on the search engines, you will tend to use good terms along with the keywords. This way you can get rewarded by Google by receiving higher rankings and this will in turn bring in good traffic to your website.